Tracks
Choose the Digital Marketing Training Program that Allows You to Measure Results
The Definitive Path to Digital Marketing
Continuing with our commitment to practical, scientific, and systematic training,
Web Marketing Institute will lead you down the path from “average” to “expert.”
01
Whether you are a new business or trying to improve your current content marketing strategy, you will discover expert secrets to creating content that converts. Learn how to leverage digital content to increase sales, drive traffic, and fuel brand recognition.
02
Explode your brand by discovering what it takes to show up on the first page of Google. Learn to execute an effective low-competition long-tail keyword research strategy that attracts high amounts of traffic. Discover hands-on SEO tactics (on-page and off-page) that will build backlinks, index your website faster, and improve user experience through a set of hands-on exercises.
03
Become a pay per click professional using Facebook Ads. Discover how to make the most of your budget without having to waste resources on ad copy, keywords, and bid strategies that don’t convert. Learn how to boost your click-through rates and lower your cost-per-click.
04
Create an unstoppable social media marketing campaign by setting a vision and implementing a goal-driven strategy on the top-performing platforms. How to integrate content marketing, customer service, and PR into your social media accounts for exponential growth.
Google Ads
All about understanding the X number of web analytic fundamentals and how you can use them to your advantage in Google Analytics. Understand the difference between web analytics and digital analytics in plain English.
06
07
Discover how to set up high conversion landing pages using A/B tests that help you convert leads faster. You will learn how to identify what is currently holding your landing page back and how you can quickly double or triple your conversion rates.
08
This module is all about designing opt-in, signup, and squeeze pages. You can use these to build your email list, nurture leads, and put more money in your pockets. Learn how to capture email addresses at a high rate while understanding key performance indicators and boosting your open rate.
09
Mobile Marketing
Shoot your campaign to the next level with world-class mobile marketing strategies. Discover how to improve user retention, engagement, and lifetime value using effective keyword strategies and mobile marketing models.